Day 38 1:38PM

This is more a function of having time on my hands than the true nature of the blog but... I really hate the Smirnoff Ice commercial when they make it seem like a group of people sneaking onto a hill, laying down some plastic, and slip-n-sliding when the sprinklers come on is absolutely nutty and cool. "It was crazy and we were there." That seems like a 60 year-old marketing exec's idea of crazy since he grew up in Queens and used to open up hydrants in the summer to stay cool so this is reminiscent of that. Shouldn't "it was crazy and we were there" be reserved for things like the NYC blackout and bachelor parties in Thailand? If they got drunk on the Ice and beat the security guard who found them to death and then used the plastic to bury him in the greenhouse from the beginning of the commercial maybe I'd feel better about the message, but otherwise I'm just not buying it.

One the other hand, the new Bacardi mojito commercial with the guy walking through the party totally kills it (forced racial harmony and all).