Thursday, February 18, 2010

Day 279 8:30AM - 2:50PM

Today I thought I'd keep a diary on my trip to NYC to be a Floater for a Market Research study on how people use the Internet to purchase products. Essentially for $250 I hang out for three hours in case anyone bails on the study. I should be a PSA for getting your MBA.

8:30AM: IT'S MARKET RESEARCH DAY!!! [hit snooze]
8:57AM: Shower? Shave? Brush? Fine.
9:22AM: Frantically trying to pick out Market Research clothes. I need something that says "I'm happy to help but I don't need to be here." T-shirt and tuxedo trousers? A button-down with my Phish overalls? I settle on the casual-corporate-white-male-winter-2009 look: Expensive jeans, button down under a zip-up sweater. I throw on some Adidas white shell-tops just to add a little "Yeah I grew up upper-middle class; so what of it motherfucker?"
9:29AM: Seven minutes spent trying to figure out if the semi-colon belongs in that quote. Still not sure.
10:31AM: Scouring my email because I can't remember what I told them I do (it can't be Marketing, per Day 250's entry). It is either Hospitality Operations, Event Planning Consultant, or Labradoodle Enthusiast.
10:57AM: Switching over to Droid voice recorder to continue diary while I drive into the city.
11:05AM: "So I put my hands up, They're playing my song, And the butterflys fly away. Noddin' my head like yeah, Moving my hips like yeah. And I got my hands up, They're playin my song, I know I'm gonna be ok. Yeah, It's a party in the USA! Yeah, It's a party in the USA!" [shamefully turning recorder off]
1:14PM: Arrive at [name omitted] with time to spare. While nobody's at reception there is a gong! Market Research companies are FUN!
1:15PM: I refuse to gong but someone shows up anyhow. He looks like a cross between the bad guy in True Lies and the kid who played Joey's nephew on Joey. I'm keeping an eye on him...
1:34PM: Uneasy flirting going on between Little Salim Tribbiani and a plainer version of the stoner Asian girl from Knocked Up. I'm killing these pop culture references.
1:46PM: Ooooh, I get the early nod. I'm going in. The next hour will be recounted from memory as they probably don't want me taking notes.
1:48PM: A kindly middle-aged woman leads me to a room with two computers, four bottles of water, and a web camera. This is exactly how the worst ever Letter To Penthouse started.
1:49PM: Apparently we will be examining an audio book web site. My first fake-bio stumble comes out as I tell her I live in the city but commute in as well. Get it together Dave!
1:51PM: A quick second stumble as I knowingly ask her if the camera above the computer is for eye-tracking research. I immediately add "I saw one on TV" since I can't remember my back story.
2:02PM: I drop my first curse of the interview. Oddly enough, it's "Ass-ramming hamster fucker."
2:06PM: To save face I go on a lengthy discourse on the pricing model of the web site. It is quickly made apparent to me that I don't understand said pricing model.
2:10PM: "That's when the taxi man turned on the radio, and a Jay Z song was on, and the Jay Z song was on." Damn you Miley!
2:19PM: We're back in the groove as I go smoothly through the purchase process with some astute comments about how well the site works. Mentally I am beating the beat.
2:23PM: I refrain from asking her about her cats, of which she clearly has three.
2:31PM: For some reason I have mentioned Chuck Klosterman an astounding eight times during this interview. If something happens to Chuck in the next month I will most certainly be named a Person of Interest.
2:36PM: My second diatribe of the interview involves a new belief that bookshelves are secretly the most egotistical thing any person can own. She is clearly concerned and gives the "If I tug my earlobe come storming in" sign to the outside observers.
2:40PM: Trying to lighten the mood by making a Dark Night joke about the two-way mirror doesn't help. We solemnly agree that Heath Ledger passed too soon. Awkward silence follows. I've clearly been placed on some sort of watch list.
2:43PM: She goes into the other room and I immediately look up Klosterman's new book on the site. What the hell is wrong with me?
2:47PM: We wrap up but not before a final stumble as I mention Maslow's Hierarchy of Needs, Porter's Five Forces, and the book How We Decide all in the same sentence.
2:50PM: Doesn't matter, I am paid my cash anyway. Just like Miley, for today I know I'm gonna be OK. It's a party in the USA. It's a party in the USA.

4 comments:

  1. I hate Porter's 5 forces...the bain of my current existence. Very funny post. :)

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  2. dude, YOU should start a market research company. what a sham they are, as you've clearly depicted. ez money! then you could prey on all your former ad agency flacks.

    BTW, regarding your semi-colon dilemma: Try the much under-used "em" dash. Looks like this (—) and used for that hanging thought, albeit one that requires more fluidity or immediacy than a colon/semi-colon. I'll try and come up with an example.

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  3. This comment has been removed by the author.

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  4. I hate to comment on my own post but I think "Ass-ramming hamster fucker" is HILARIOUS.

    Btw, I came up with it via Google, along with the lyrics to "Party In The USA", the name of the bad guy in "True Lies", and the spelling of Joey's last name. Search On indeed Google.

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